Media-Ocrity: Why Impartiality Is Not Their Concern

The late Terence McKenna, the American ethnobotanist and mystic, once exclaimed, “We have to create culture, don’t watch TV, don’t read magazines, don’t even listen to NPR. Create your own roadshow. The nexus of space and time where you are now is the most immediate sector of your universe, and if you’re worrying about Michael Jackson or Bill Clinton or somebody else, then you are dis-empowered, you’re giving it all away to icons, icons which are maintained by an electronic media so that you want to dress like X or have lips like Y. This is shit-brained, this kind of thinking. That is all cultural diversion, and what is real is you and your friends and your associations, your highs, your orgasms, your hopes, your plans, your fears. And we are told ‘no’, we’re unimportant, we’re peripheral. ‘Get a degree, get a job, get a this, get a that.’ And then you’re a player, you don’t want to even play in that game. You want to reclaim your mind and get it out of the hands of the cultural engineers who want to turn you into a half-baked moron consuming all this trash that’s being manufactured out of the bones of a dying world.”

Indeed, the media has been responsible for propagating the widespread misinformation we see today. This insidious plot of social engineering, whether we acknowledge this or not, can be found in tailored TV, radio and newspapers, that are filled with celebrity tittle-tattle and government propaganda, (ISIS, Syria, et al.), essentially giving their recommendations on what to wear, who you should aspire to be, and what to believe. Most of it bile with endless fear-mongering and lacking any semblance of truth.

Impartiality is not their concern, and control and obedience is, and remains their sole aim as they continue to churn out half-truths and innuendos that line a popular political narrative that stick like barnacles on a whale, to nudge and cajole a susceptible viewing public to align with one commonly held point of view.

Most people are aware of this of course, however, as social conditioning is part of the fabric of our media culture this can go unnoticed, and is transferred as if by osmosis, and we are affected regardless, unless are concerted effort is made on our part not to react in the negative. The general populace can seem so burdened by the very act of daily living, they can feel almost powerless to mount a rebellion. However, a sea of change is afoot and those among the elite know this, and the movement is now gathering pace.

What we can do now is to resist this element of mind control by refusing to listen and to explore other sources of information to keep up to date and well-informed. Turning off the TV and radio in the first instance, and in so doing taking some of our power back. Effectively shutting the hatch on the rising tide of excrement that you may hear lapping against the shutter door, but just enough to prevent it seeping through. Expunged of government and media brainwashing tactics, we will hopefully develop a clearer mind and become instinctively aware of the many injustices around the world, and by refusing to accept the status quo, potentially enable everyone to live more empowered and fulfilling lives and finally usher in the long-awaited collapse of the controlling elite.

Decluttering Blueprint – Step 4 – Organizing Your Family Room

Is the gathering area (a.k.a. family room, living room, den, great room) in your home chaotic and cluttered? If so, try the following prescription to create a calm, comfortable and orderly space you’ll love to relax in and entertain family and friends.
  1. Pin down the purpose(s) of your room. Is it your intention to use the family room as a place to watch a movie, curl up and read, play with the kids, take a short nap and gather with friends? Whether you have the foregoing functions in mind or something different, move objects unrelated to the purpose of your room (shoes, clothing and the ironing board) to other more appropriate quarters of your home.
  2. Specify the major categories of items to be kept in your family room. For example:
  • Reading – books, magazines and newspapers
  • Media – TV, VCR, DVD, stereo, videos, CD’s, DVD’s and remotes
  • Toys – dolls, action figures and vehicles
  • Games – board games, puzzles and cards
  • Collections – photos, baseball paraphernalia, etc.
  • Sort everything in your family room into piles that represent the major categories identified in step #2. Begin with all surface items, and then move to objects stored in baskets, drawers, and cabinets. Smart tip: If you haven’t edited your belongings for a number of years, you will find it easier to sort large quantities of things by using a large box to hold the contents of each major category; the boxes will ensure your piles don’t spill over and get mixed up.
  • Cut out the clutter and organize what remains. Working with one category at a time, evaluate each item using the following rules: don’t keep anything you don’t love or use; reduce multiples of any single item; recycle all but the current issue of magazines and newspapers; dispose of broken and unwanted items by pitching them, giving them to someone else, selling, or donating them. Then put the remainder of items in order. For example, eliminate: duplicate pictures, out-of-focus pictures, and unflattering pictures. Then arrange the pictures you want to keep by date or theme, such as home, family, school, vacations, etc. Smart tip: As you’re weeding out clutter from each major category, let go of 20% more stuff than you have room for, that way new acquisitions will have a ready made home.
  • Arrange your room for comfort and functionality. When you have one space that serves multiple functions, consider setting up your room in zones – each to accommodate a different activity. For instance:
    • Reading and gaming. Place a game table and chairs where you have a good light source, it makes a great spot for perusing the paper and playing board games. The same table top can also double as a place to set out snacks when you have friends over. Mount shelving or spot a bookcase on an adjacent wall to house books and gaming materials.
    • Watching TV. Pick a good place to locate your TV and hide electronic gear in cabinetry if you don’t want to see it. Coordinate the arrangement of key seating pieces so you can readily see the screen (and take advantage of the view, if applicable). Position a magazine rack nearby and toss a throw over a plush armchair so you can cover up and catch a cat-nap when it’s chilly.
    • Playing. Tuck toys into baskets or storage ottomans that blend with the aforementioned zones. These types of containers offer an ideal way to store distracting clutter and make the family room a welcoming adult space after the kids have drifted off to dreamland.
  • If needed, use containers you have around your home to accessorize and containerize items that are easy to access. Family rooms are a magnet for books, papers, magazines, and supplies that get piled on the floor and table tops. However, you can organize these items with budget friendly solutions you likely have around your home.
    • Shoe boxes of the same size and color can be used to corral photos, letters, CD’s and more. Using multiple containers with the same color and symmetry will elevate the ordinary into an appealing collection.
    • Fruit crates, baskets, and sturdy totes can be used to hold books, magazines and newspapers.
    • Pottery, glass jars, and mugs are good holders for pens, clips, rubber bands, and push pins.
    • Ice cube trays, muffin tins, box lids, and cutlery trays make great drawer organizers.
    • Vintage luggage and picnic baskets stacked on top of each other work well as side tables and make for durable, attractive storage.
  • Slip items you want to confine into their new vessel and place them where they’ll be pretty and practical. That’s it! You now have a family room that’s organized, easy to clean, and makes smart use of your space.
  • Stay tuned-the next addition of the Decluttering Blueprint will be released soon.

    Delivering Highly Successful Online Video and Viral Campaigns

    There are many that say that the creation of high traffic viral campaigns is a science and not an art and that luck has little to do with it. There are arguments for and against, although there are some expert providers in this space who may ether agree or disagree with this argument and there are some that actually it is both a science and an art.

    Recent examples of online videos going viral include:

    Konyvideo– This video was clearly designed to go viral, but it is unlikely that the author thought that it would attract an audience of over 75 million viewers across the planet however was this because that it ticked the “Social Controversy” box?

    Anfield Cat – This is a more uplifting online video clip, but I ask myself was the cat let out of the bag by accident or was it a cleverly designed video campaign by an animal lover who knew how to create and design a viral campaign.

    1. Capture the Moment

    There are several events that enable us to Capture the Moment and companies are using these events to project their brands onto the consumer. One example would be Paddy Power’s video campaign “Chav Tranquilizer’s“. This clearly combines humour with the traditional, more commonly viewed stiff upper lip event of the Cheltenham Festival.

    Paddy Power has clearly captured the moment and integrated the content and the Cheltenham event with the brand making use of laughter and light humour.

    2. High Quality and Relevant Content

    Using the same Paddy Power example, the content and setting was clearly relevant in terms of the brand and capturing the audience in a funny way. This campaign was genuinely creative and the content was highly relevant to the target audience. This was clearly meant to be controversial which typically engenders “Social Sharing“;

    3. Social Sharing

    The Paddy Power campaign was clearly designed as a viral marketing tool; hence it was designed with Social Sharing in mind. People use all types of social sharing mechanisms, such as traditional email.

    If you Google Chav Tranquilizer’s“, you will see comments about this campaign being banned on TV. This brings into play the “Social Controversy” approach, which has clearly been integrated into this video ad with a view to creating Social Conversations on a grand scale;

    4. Brands and Products

    It is vital that the content, the campaign theme and the setting are clearly identifiable and relevant to the brand and to the product. This is to ensure the brand and ultimately the end product engages with the target audience. Remember, not to be too commercial, this is generally a consumer put-off and will not engender “Social Sharing”. Viral campaigns are largely used to engender brand awareness; however brands are also now using online video advertising to launch products and services.

    5. Consumer Attention Span

    Content length is vital to get right. Too short and you can lose the message, too long and you can lose the audience. Therefore, it is important to ensure the first ten to fifteen seconds really captivate the viewer and at all costs avoid long load times for videos and games. Rememberevery consumer is just one click away from your competitor. With technology, consumers are becoming increasing impatient; hence their attention span is reducing.

    capture your consumer, draw them into your world and make your message stick in their mind;

    6. Viral Video Seeding

    Unless the content is exposed to high numbers of users it is unlikely that the video advertisement will become a truly viral campaign.

    To improve the likelihood of a truly viral campaign, it is vital that the video ad is properly seeded (geography / brand / product / context / relevance) with relevant distributors as well as with the highly known video viewing sites and blogs.

    Once seeding is properly undertaken the content should take care of itself via “Social Sharing” hence on the basis that that the content works this will lead to a successful viral campaign;

    7. Technical issues and bandwidth

    Bandwidth has been an issue in the past but most providers have overcome this with much more robust technical solutions.

    High volume viral campaigns would usually be viewed from sites like YouTube or similar video sharing sites; once the word spreads you then need to ensure that:

    (i) other distributors have similar levels of bandwidth capabilities and that the quality of the content is not spoiled by bandwidth viewing issues;

    (ii) the video ad formats you provide are used by the large majority of consumers and have minimum resistance to viewing; hence be wary of video formats that require special plug-ins or software upgrades. Use a few of the most common formats and ensure that consumer compatibility remains in the high ninety-nine percentile;

    8. What’s in it for the Consumer?

    The reason commercial radio and TV advertising has been and continues to successful is due to the fact that there is something in it for the consumer.

    Radio stations generally play the latest and most popular music whereas commercial TV content is generally of a high-quality to attract a certain audience, with TV commercials being shown in between TV advertisement breaks. Therefore there is clearly something in it for the consumer with commercial radio and   TV   media .

    However in the online world this is sometimes amiss as brands prefer their online video ads to be free of “Rewarded Media”.

    Rewarded media has its place and can play an important part in terms of “Social Sharing” (everyone likes to receive and share a bargain with their friends). Whilst Rewarded Media seems to be a taboo in this segment it could play an important part for product launches and film releases especially if “Social Sharing” can be integrated someway with “Rewarded Media”;

    9. Analytics and key metrics

    All viral campaigns should have a campaign distribution plan. This is vital to ensure that the video ad achieves all of the targets and metrics that were initially set-out with the brand.

    To ensure that all viral campaigns stay on plan, they should be properly tracked with continual analytics and using key performance metrics. This will help the advertiser to better understand the consumer audiences, who have interacted with the content, providing data such as times of use, places of use etc. Be wary of gathering too much information on potential consumers (for example email addresses) as this can turn-off your audience and create a barrier for the online video advertisement.

    10. Continual Improvement

    Post campaign evaluation is essential for continued improvement. This will enable you to ascertain important data such as: what has worked and what hasn’t, traffic sources, what consumers were saying in forums and social networking sites.

    Try to understand why the video ad generated the level of traffic it did and this should enable you to identify key tools that can be replicated for a future viral campaign.

    The Evolution of Marketing Channels for Digital Media

    Caleb hangs his back-pack up everyday when he comes home from middle school. He kicks off his shoes, uses the bathroom, maybe fixes himself something to eat. The remote control gets grabbed, but mainstream TV is not what comes on the screen. Through the Sony Google Net Box, Caleb dials up a list of YouTube videos. He is absorbed as he watches one video after another and then another and another. By time his parents tell him to shut it off and get to his homework, not one single network program has been viewed. The sixth grader can’t tell you what’s on Nickelodeon. Cartoon Network has no influence. YouTube’s immense collection of videos about video games and random funny stuff are his poison.

    Caleb’s parents are beginning to wonder about the benefits of keeping cable. Besides the diminishing cable TV interest of their son, the cable company recently decided to take away a few more channels and make them exclusive on the premium package. This came only too soon after another hike in their monthly rate. The combination of cable, Netflix and occasional Red Box now has the parents paying more on home entertainment than ever before. If the family can become more dependent on their Sony Box, then all they’ll have to pay for is the internet service (and possibly Netflix.) Ether way, the impact of YouTube and other video hosting platforms will probably serve as the tipping point in their decision.

    Recent advantages in technology have added fuel to this video watching revolution. New video hosting platform websites have been popping up all over. HTML 5 and its built-in video player make it easy for anyone with server space to show off videos. Digital media distributors can provide and package the means for anyone to create their own video hosting platform website. Sites that used to just let you showcase photos are now bursting with video.

    Because of all of this, marketing through digital channels now takes on a whole new look. Hundreds of thousands of businesses and other organizations now use video to increase results; and they do it by providing their content to video hosting platform sites like YouTube, Daily Motion, Metacafe and Vimeo. In turn, they share the content through the platform to other sites, apps and blogs, giving the good content out there legendary status. Internet celebrities are discovered overnight. Going viral is now a worthy quest.

    The challenge for marketers is how to stand-out when sharing content. Successful ways have included the ever-present list making and interactive ranking. Through the convenient application of embed-able mark-up offered at these hosting platforms, website owners all around the WWW are listing and ranking their top video picks. Even the larger media outlets have joined in the game (see Fox News, Billboard, and USA Today.) Some of the sites doing a consistently good job at listing the best online videos are:, Wikipedia and Huffington Post (now operating their own platform – For those not entertained by a mere list, there are ranking/rating sites that get viewers involved. In addition to the video platform hosts offering their own ways for visitors to interact, some of the more relevant high brow social media sites like Reddit, StumbleUpon and Digg use the power of collective judgment to filter up the best quality viral video. Other fun video watching sites like Funny or Die and Blip tv let their audiences select winners and losers of popular online videos.

    The landscape of entertainment is changing. Soon the myopic conduits of television content will be replaced with the fluid and dynamic content channels that stem from the World Wide Web. With the influx of new devices and brilliantly easy HTML coding, the ability to provide better-than-ever variety and quality will become the standard norm.

    Fanning the Flames of "Media Created" Anxiety – A Break From Unnecessary Drama

    Tips for gaining control of your life…

    The news media is more than a source for information and current events. It has become a “roller coaster ride” of drama and self-aggrandizement. We consumers of these presentations are swept up and our visceral anxiety responses are fanned into a frenzy. But why are swept up in this media blitz of emotion?

    Since the dawning of the “Information Age” in the 1970’s, we have been steadily drawn into an escalating 24/7 need for worldwide news and the media has provided us with anxiety producing excitement from every corner of the world. Technology allows this instant communication and seems to encourage our “need to know” mentality. We “need to know” because we have a very primitive survival mechanism that stimulates our external focus on any threats, even perceived threats that may exist thousands of miles away, so our unconscious minds can protect us by preparing to fight or to flee from “danger.” When the Flight/Fight Response is triggered, our reactive, survival mechanisms take priority. We can react with “knee jerk” habitual patterns that are unique to our learned responses, but are born from the survival reaction. One major reaction that occurs for many people under threat is a reduced ability to creatively problem solve and communicate effectively. We react and often do not really think things through. When this occurs, mistakes can be made. Accidents can happen. People or projects can get hurt. Relationships can be harmed. Our world can suffer by becoming a victim to poor rational thought in cases of fear or media driven anxiety. It is an extra “heaping, helping” of annoying distractions that take us away from self-care, focus on priorities, and creative pursuits that promote productivity and well-being.

    Just before 9/11/2001 our news media changed. Do you remember? About 3 months prior to the terrorist attacks on New York, Washington, DC, and Pennsylvania, the television news media upgraded their reporting to include, not just a “talking head” (reporter) giving us the “news” but also text messages flying by on the bottom of the screen, and often a graphic on the left of the “talking head.” Now we have to deal with 3 sources of information simultaneously. This multi-tasking creates added frenetic anxiety in coping with this increased input. Have humans evolved to keep pace with this new use of technology? When we are threatened, we have a response that NEEDS to know what is going on around us so that we can take action and survive any threat. We are often overwhelmed. We have learned to cope by becoming unconscious regarding this media craziness. The media fights to keep our attention. The media has evolved their approach to sensationalize their coverage, to yell at us even louder, with more graphic events that “demand” our attention. Even the weather news whips us with “STORM” coverage that makes weather events major news, even when it occurs hundreds of miles away!

    To combat this media blitz on our senses we must do three things. First, we must become aware that we can become victims to sensationalism that may not necessarily be an immediate threat, and filter the news so that we can respond more appropriately. Secondly, as my friend Rodger Ruge suggests, we should consider a media “Fast,” where we reduce and limit the amount of media news that we subject ourselves to. For many of us, turning off the news, especially before bedtime, would be a very good option. The third necessary step is to practice self-care and strengthen our emotional foundations by eating better, avoiding caffeine, getting regular exercise, and practicing daily relaxation.

    Awareness of the media frenzy can help protect us and our children from the “overwhelm.” Since the mid 1980’s, we have been deluged by new technologies that force us to react to news and information that is swirling around us. We have experienced: pagers, fax machines, cable TV with 500 channels, Cell phones, text messaging, e-mail, internet information, changes in media coverage of world “disasters,” “robo-calls” at dinner time, and huge expectations that we are plugged in 24/7 and can respond instantaneously even when we are driving our cars…. This is crazy making! Some people can handle this gracefully, in fact, some people can thrive in this environment. But most of us are just victims to our technology and can benefit from setting some limits on the ways that we use, and react to, our technologies… We need to evolve and to create survival strategies that meet our unique, individual requirements.

    Please be smart and figure out how to “not become a VICTIM” to the media and our newest technologies!

    When we see natural disasters on the TV, we think that we filter the visceral effects on our survival systems, but our unconscious often reacts to the possible threats that are perceive through our visual and auditory senses. When we witness “coverage” of war zones, murders, attacks, rapes, fires, or vehicular accidents, we may believe that this does not affect us at a “conscious level,” but we are still triggering the flight/fight response in some systems at an unconscious level. Have you ever noticed your heart race or your gut tighten when confronted by news or movies? Does your neck, jaw, or back react to accidents or disasters that you witness in person or on TV? Do thoughts of “media images” ever pop into your conscious mind as you try to sleep? We are bombarded by negative media attacks almost everyday.

    Do media pundits ever whip you up with their “news coverage” or editorials so that anger or fear seem to rise to the surface of you or your loved ones? This can be emotionally and physically hard on our systems…. Be aware and do not get caught up in the media circus, if at all possible.

    Final note. Many people are studying and applying the principles of the “Law of Attraction” believing that goal setting and positive attitudes toward achieving these goals is essential to success. World class competitive athletes have been using these “Sports Psychology” techniques in their training regimen for decades to achieve advantages in mental preparation in their events. When we get caught in the sensationalized, negative reporting by the various media we are sapped of our positive thoughts and energy. We lose our focus on attracting success and positive outcomes. In fact, we can be overwhelmed by negativity. This can strip you of your ability to problem solve in positive and creative ways. Negative thoughts can attract negative outcomes, mistakes, and ill health. Avoiding negativity (and negative thoughts) can be a path to better health and lead to positive outcomes. “Dwell in the Light” and when you feel overwhelmed, consider turning off the negative newscasts and immerse yourself in a book or audio program, or a video that will inspire you with positive; thoughts, actions, and emotions.

    Characteristics of Modern Media Technology

    Media has evolved a lot. Modern media depends on Technology to send information or gather them at a faster speed. The following are the characteristics:  

    Speed: The information reaches at a faster speed.     

    Reach: The information must have mass reach.  

    Preventing Calamities: Modern media broadcasts 24 hours. So high technology is used to beat natural calamities.     

    Constant Transmission: Technology is used for constant transmission.  

    The following tools of technology is used to achieve the aforesaid targets:  


    Use of Satellites: Satellite Technology is used to ensure constant transmission. A satellite hardly  gets affected by climatic conditions.     

    Use of Video Conferencing: It is used to get live and personalized feedback without physical presence.  

    Use of Television Conferencing: It is used to get audio inputs from far off places.  

    Use of Internet: Internet is being relied upon for information.  

    Use of high end Computer Technology: Computing and high speed processors are used for fast and able data processing.  

    Use of Mobile Satellite Vans for News Coverage: Satellite vans are used for high mobility and anytime coverage.    

    Use of high end Audio visual equipments: Use of high end audio visual equipments have emerged that leads to clear sound and picture. Tape recorders and high end video cameras are used by media persons to take interviews fast and transmit news ina proper and efficient manner.    

    Thus these are the characteristics of Modern Media Technology that has made media more fast, accurate and improved and has made it an indispensable tool for protecting the  largest democracy of the world named India by making it more transparent and accountable to people. Hence these are the characteristics of modern media technology.  

    Satellite TV Comparison Shopping Made Easy!

    DirecTV vs. Dish Network and Satellite TV vs. Cable TV

    With so many satellite TV providers competing for your business, how do you know who to choose from? Let’s take a look at two of the more popular satellite TV service providers, DirecTV and Dish Network for an apple to apples comparison.

    Dish Network

    Dish Network Satellite is the nation’s second largest provider of satellite TV. Does that mean that Dish Network offers better service? Not necessarily.

    Dish Network does provide most of the satellite TV resources other providers do, including a satellite TV guide, free satellite TV dishes, free dish network deals and more. Dish Network also offers customers the option of purchasing HDTV equipment and service packages, giving viewers access to 8 high definition channels, a bonus for consumers with high definition TV sets.

    In addition Dish Network does have a slightly larger channel selection that DirecTV which is a benefit to some customers.

    Here is a summary of the major services offered by Dish Network:

    • More than 180 channels
    • HDTV for up to 8 channels
    • More than 30 sports dedicated networks including subscription options to NBA League Pass, and NHL Center Ice
    • Foreign Language Programming in many languages
    • More than 103 local channels available
    • Monthly cost generally less than $100
    • Available in all 50 states


    DirecTV is the nation’s largest provider. Like Dish Network, DirecTV is available in all 50 states. DirecTV’s claim to fame is that they offer more channels dollar for dollar than other satellite TV providers.

    So how do you know whether DirecTV or Dish Network is right for you? Let’s look at some of the specifics of DirecTV. DirecTV does offer fewer overall channels than Dish Network satellite (but not much fewer) but it does feature exclusive sports packages including NFL Sunday Ticket, which are a bonus for avid sports fans.

    DirecTV also offers a high definition package including four feature high definition channels. DirecTV also offers many of the same freebies Dish Network does, including free Direct TV receivers, free satellite TV dishes and satellite TV resources.

    A summary of the benefits of DirecTV is as follows:

    • More than 150 channels
    • More than 30 sports networks including special and exclusive sports package deals
    • Foreign language programming in Spanish and Chinese
    • Up to 8 HDVT channels
    • Approximately 126 local channels
    • Monthly costs less than $100
    • Available in all 50 states

    DirecTV or Dish Network Satellite

    So, with an apple to apples comparison, you can see that you get most of the same benefits regardless of which provider you choose. There are some subtle differences between the two, Dish Network offers slightly more overall channels and a larger foreign language programming selection. DirecTV offers some exclusive sports networks and greater access to local channels. DirecTV Tivo is an added benefit for DirecTV consumers, which providers channel recording capability to consumers.

    Which provider you select may depend on your location. Some may offer better deals or service in some areas than others.

    Satellite TV vs. Cable TV

    The question of satellite TV vs. Cable TV is an age old one. How do you know which to choose?

    Thus the two also deserve a comparison.

    Cable TV

    • Equipment – Requires a TV set top box in order to access digital services
      Transmission – Usually Analog but consumers have the option of upgrading to digital for a higher premium. Analog channels don’t convert to digital in this situation.
    • Programming – Supports more than 260 channels and offers options such as pay per view, where viewers can buy movies for a small fee. Usually cable TV offers more local channel options than satellite. Offers fewer HDTV services
    • Pricing – Cable is usually more expensive, in part due to additional costs added onto monthly premium, which may include fees, taxes, pay per view and equipment

    Satellite TV

    • Equipment – Requires use of satellite dish and receivers. Many providers offer free satellite TV systems, free satellite TV dishes to entice customers.
    • Transmission – Satellite TV services are all digital, which consumers usually translate to mean better quality reception. TV reception can be subject to interference during inclement weather, but this happens with cable service too.
    • Programming – Usually offers 200 or more channels, including more international and sports channels than cable. High definition channels are more easily accessed through satellite
    • Pricing – Satellite TV can be less expensive than cable particularly if equipment is thrown in for free. Local channel packages are usually extra with satellite, but over time the expense is less.
      So which do you choose?

    For many it’s a matter of price, and satellite TV seems to be at an advantage here. Both cable and satellite offer similar channel line ups, though if you plan on watching a lot of foreign or international films you might opt for a satellite provider such as Dish Network or DirecTV.

    That said most consumers just end up getting whichever is convenient at the time they are setting up home. No matter your choice, you’ll end up with decent service and a wide channel range which is all most consumers are looking for in the end. Buyer beware, you should know that cable TV fans are very strictly cable, and satellite TV fans very strictly satellite.

    You could literally cause an argument between two otherwise friendly neighbors simply by asking them to rate satellite TV vs. cable. That said, you’ll probably find that once you make your selection, you too begin an avid supporter of one vs. the other.

    Direct TV and HD – What’s The Story?

    So, you want to get into the HD scene and don’t know where to start? First, you’ll need to make sure you have an “HD-ready” television set to go with the service, that way you’ll actually be able to see the beautiful views and awesome sounds that HDTV will provide you with. You’ll most likely have to check your TV’s manual to find out if it supports 720p, 1080i, or 1080p, 720p and 1080i are the same, but most TV makers put 1080i to attempt to fool you, so watch out for that.

    Now, you’ll need to decide which TV service you would like, Direct TV, Dish TV, or cable. With cable, you’ll get about 55 HD channels depending on which cable provider, with satellite TV, you’ll get 73 HD channels, and with Direct TV, you’ll receive 92 of your favorite HD channels, whereas with cable and Dish TV, nearly half of the HD channels you’ll be getting will be ones you’ve probably never heard of and if you have they are ones that you want and feel you need for the total HD experience.

    For example, have you ever heard of Treasure HD, or Equator HD? No, no one has, and no one watches those channels either, so in fact, many people are paying extra for tons of channels that they have never heard of and will never watch. With Direct TV, you’ll be getting all the HD movies you could ever want with channels like Universal HD, Sony, Warner Brothers, and the traditional movie channels in HD, such as HBO and Starz. Direct TV also offers local High-Def channels, unlike what the cable companies would like to tell you on their commercials and DirecTV adds more HD programs all the time so there is little worry of tiring of these movie stations. Direct TV offers as many local HD channels as cable does, such as ABC, NBC, CBS, and Fox. Of course, like cable, the availability depends on the region.

    As with cable, you will also have to get a separate receiver for your HD channels with HDTV Direct TV. The basic HD Receiver for Direct TV will give you 1080i (720p) picture, while the Plus version will give you the full 1080p picture that is truly worth showing off on your new flatscreen. You’ll only pay a one-time fee, though, for most Direct TV boxes, while with Cable ones, you have to pay so much per month.

    Are Satellite TV Deals Recommended?

    It is clear to our minds today that satellite TV is far more superior to cable TV. If you were to do a research to compare these two different kinds of TV providers, you will discover that cable TV may have reached its limit in improving their services. However, satellite TV keep on moving forward to bring more fresh concepts into the world of TV entertainment.

    One of the best things about satellite TV is that it is available for those who are unavailable to get cable TV. This is mainly caused by the limitation of cable TV that depends on geographical location. Satellite TV is different. It is available for anyone who has a clear view of the south sky, where the signal from the satellite is transmitted to your receiver. It travels in a line of sight. Therefore, this view must not b obstructed by any trees, buildings, hills or any parts from your house.

    Satellite TV is so convenient because no matter where you live, you can access to it. May it be at your apartment or even if you live in a rural area, you can get TV. Just contact any of the national satellite TV providers and you will be able to find out whether is the location that you live in eligible for satellite TV or not.

    Another added value that satellite TV has over cable TV is their programming value. No matter what you preferences are, you can get the proper programming for yourself. May it be sports, news, comedy, drama, movies and so on, what you want, you will get it.

    Furthermore, you can enjoy all your favorite shows with a high definition programming because of the digital broadcasting that satellite TV utilize.

    However, I believe that the most irresistible thing about TV is the price. We pay much less for satellite TV compare to cable TV. With lower fees, we can get twice the channels and high definition TV experience. No wonder satellite TV is killing of the competition from cable TV.

    Hence, there are too many providers out there that can give us a headache on which on we should choose. In America, Direct TV and Dish Network are 2 reputable companies that offer the sale of dish packages with the set up and installation. However, you should search for a proper company so that you will eventually enjoy after all the set up is done.

    With satellite TV, viewers could also surf the internet. This is possible via the DSL connection that uses the phone line. This is common in every house. They even use this phone line to monitor for ay additional charges on your bill if you opt for pay-per-view option.

    So, satellite TV is great because is can be access by everyone and there are programs for everyone in their packages. Therefore, anybody can watch anything with their satellite TV. Most importantly, it is affordable for everyone.

    Cable TV 101: The Power of TV Commercials

    As we watch various TV shows at home, there is something that you may notice after taking a break. This is what we call commercial breaks. It is some kind of advertisement that are placed in a TV network during break time. Advertisers are paying the TV company on a pay-per-view basis until the credits expired. It means that for every advertisement viewed by the cable TV customers and subscribers, credits will start to charge. Why is it that lots of advertisers are willing to promote their product, service or company through TV commercials?

    First of all, cable and satellite TV providers are having a huge market. The reason that cable or satellite TV is a huge market because of the great demand. In other words, everybody loves to watch TV all the time. This is where the advertisers came in, and they’re willing to spend their money for advertising credits. But how would they benefit from their advertising credits through TV commercials? For example, if you advertise a shampoo product through a pay-per-view basis, you might target a lot of women who are watching cable TV.

    The channels that you are targeting for the product must be related to beauty, fashion, lifestyle and other variety channels. As cable TV providers and the advertisers agreed to a deal with this campaign, the commercial mode starts to roll. As you are targeting the right niche or audience, it gives them a lot of interest to check out the product advertised on TV. If there is a possibility that your product or service made sales through your TV commercial campaign, it is a sign of success for your business. This is where businesses are very successful through their campaigns.

    However, if you choose the wrong target or demographics, you will get no or less sales from your products or services. It is important for your campaign to be targeted by means of pay-per-view, and it reflects the performance of your product or service itself. There is no guarantee that you may have a successful campaign with any cable TV provider, because there are lots of advertisers out there. In other words, there are some competitors in your niche or area that are running their campaigns through TV commercials as well.

    Overall, it is worth for your business to test anything for the best. If you don’t test it out, you will not succeed. It needs you to take action to make your business profitable, especially in terms of promoting products and services. There are lots of ways for you to advertise the product and service, and it has no limits for you. As long you have a big budget to run a campaign for your product or service in a cable TV company, you’re good to go. This is the real power of TV commercials in running their campaigns through a pay-per-view basis. It may give you a real risk, but it’s normal for all businesses.